15 Sep '18, 4pm

Another study shows how featured snippets steal significant traffic from the top organic result

Ahrefs analyzed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is present. Without a featured snippet, the first result gets a 26 percent click-through rate. With it, it only gets a 19.6 percent click-through rate, and the featured snippet gets an 8.6 percent click-through rate. Here is the chart from Ahrefs:

Full article: https://searchengineland.com/another-featured-snippet-stu...

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