15 Sep '18, 3pm

Traffic Now, Traffic Later: Creating the Perfect Synergy Between SEO and PPC

With a less specific phrase like “dog training,” search volume will be high, but you have no idea what type of dog training help the searcher is really after. They might be looking to hire a trainer, searching for dog training supplies, or in need of information on how to do dog training on their own. On the other hand, when someone searches using a long tail keyword like “how to train a dog not to bark,” you know exactly want they want. This works two ways – it helps you drive more relevant traffic, and it helps create content that engages your target audience better.

Full article: https://www.semrush.com/blog/traffic-now-traffic-later-cr...

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