11 Mar '13, 1pm

Creating a Social Engagement Plan in 4 Steps

Creating a Social Engagement Plan in 4 Steps

There’s no doubt that almost every business is (or at least trying to be) active on social media. But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy. This post will walk you through a simple four-step social engagement plan to get you started. Before diving into the plan, it’s important to take a step back and define the purpose of engagement. The purpose of engaging in social media is to create a genuine and meaningful two-way conversation. Once that’s established, other business goals such as brand awareness and lead generation will follow naturally. Now, onto the fun stuff. The four steps of this social engagement plan are listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can repeat it once you’re done with the fourth step. 1...

Full article: http://searchenginewatch.com/article/2253664/Creating-a-S...

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