15 Sep '18, 12pm

Google Introduces Shoppable Image Ads

Google is introducing a new type of ad unit that will allow advertisers to display shoppable images on publisher websites. Shoppable image ads will be displayed on curated content from Google’s publishing partners. For advertisers, this is an opportunity to get their product in front of the eyes of targeted audiences. ADVERTISEMENT According to Google, a third of holiday shoppers search for images before going out to shop. “One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.” Google says this new ad unit will benefit publishers by allowing them to offer shoppers a chance to purchase seamlessly. ADVERTISEMENT “For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a sel...

Full article: https://www.searchenginejournal.com/google-introduces-sho...

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Google Introduces Shoppable Image Ads by @MattGSouthern

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