15 Sep '18, 11am

Why following SEO trends guarantees SEO budget waste. #SEO #Trends #SearchEngineOptimisation

And yet there are countless instances when trends such as accelerated mobile pages (AMP) are peddled as a performance wonders that will work for everyone. The reality is, it’s an example of a costly technology which achieves superb site performance results. That said, most sites can accomplish excellent results like this by themselves without surrendering control over their own content. Blindly following SEO trends is a shortcut to almost guaranteed SEO budget waste.

Full article: https://searchengineland.com/why-following-seo-trends-gua...

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