14 Sep '18, 9pm

Just relaunched your website? 3 vital steps to prevent SEO issues

Backlinks, or links from external websites pointing to yours, are one of the most influential aspects of SEO and website authority. It’s unfortunately quite common for developers to recommend changes to the URL structure or to delete pages as part of a redesign plan. (If you’re early in the process , changing URLs is something we highly advise against, due to its potential to destroy rankings.) Both of these practices will result in broken backlinks once the new site is live, unless you have taken some preventive measures. If your team has followed SEO best practices , they will have written 301 redirects for any changing URLs and implemented them during the website relaunch process . 301 redirects are useful for preventing broken links and 404 errors, which can quickly ruin a visitor’s experience on your website, as well as harm your website’s authority with search engine...

Full article: https://purevisibility.com/website-redesign-seo-post-laun...

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