14 Sep '18, 8pm

Google Strongly Recommends Using HTML to Get Content Indexed Quickly

Google Strongly Recommends Using HTML to Get Content Indexed Quickly

Google’s John Mueller says content needs to be in HTML in order for it to be indexed quickly. This is especially true for sites that frequently produce new and/or updated content. Mueller chimed in with his advice during a discussion on Twitter about Google’s two-pass indexing system. When Google crawls and indexes content it does two passes. The first pass looks at HTML only. Then, sometime later, it’ll do a second pass looking at the whole site. Mueller says there is “no fixed timeframe” between the first and second pass. In some cases it can happen quickly, in other cases it can take a matter of days or weeks. Yeah, there's no fixed timeframe — the rendering can happen fairly quickly in some cases, but usually it's on the order of days to a few weeks even. If your site produces new / updated content frequently & you want it indexed quickly, you need that content in the ...

Full article: https://www.searchenginejournal.com/google-strongly-recom...

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