Testing: Moving Our Industry Forward

seomoz.org 11 Mar '13, 10am

Testing: Moving Our Industry Forward

Over the past few years, our industry has changed dramatically. We have seen some of the biggest removals of spam from the search results, and a growing number of people are starting to focus on building quality links rather than just building links. Companies are starting to really invest in content, and sites are building better category pages and are improving their product descriptions. Content marketing is now a "thing." A big thing. However, while all these changes are great, it seems as if we have stopped testing in order to adopt new ideas. While I know there are many exceptions to this generalization, I see the trend too often. Most SEOs work off of best practices, and while this is good, who can argue with having good page titles, headlines, copy, having crawlable paths to content, and building good links? We need to continue to refine these portions for the best...

Full article: http://www.seomoz.org/blog/testing-moving-our-industry-fo...

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@ContentMktgStrm » 18 Mar '13, 7am
Testing: Moving Our Industry Forward [link] #ContentMarketing
@Jus_Wilson » 15 Mar '13, 10am
Great article: Testing: Moving Our Industry Forward | SEOmoz [link] via @SEOmoz
@semnomic » 15 Mar '13, 1am
Sem-nomicx Testing: Moving Our Industry Forward: Posted by Geoff Kenyon Over the past few ... [link] #seomoz #smm #seox
@shawndmann » 14 Mar '13, 8pm
Testing lets us peel back the Google curtain - Testing: Moving Our Industry Forward from SEOmoz: [link]
@UKSEOSpecialist » 14 Mar '13, 8pm
[link] If we can all learn from the mistakes of others, we're in a better place
@venndigital » 14 Mar '13, 9am
#SEO industry moves on [link]
@RankGeek » 14 Mar '13, 3am
Some interesting results shared "Testing: Moving Our Industry Forward" via @SEOmoz [link]
@distilled » 13 Mar '13, 7pm
How fails don't always have to mean failure @geoffkenyon talks through his experiences and test results over @SEOmoz [link]
@LoSasso » 13 Mar '13, 5pm
Testing: Moving Our Industry Forward [link] #SEO #analytics
@ProspectMX » 13 Mar '13, 3pm
Why it's important to continue testing and sharing results, both successes and failures. [link]
@AlexSchmidhuber » 13 Mar '13, 10am
Help developing SEO and turning it into a serious business. #SEO [link]
@DigiMatt » 13 Mar '13, 9am
I couldn't agree more: "We need to continue to test and improve our knowledge" [link] by @geoffkenyon via @SEOmoz
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@SEOnewz » 12 Mar '13, 4pm
Discuss: Posted by Geoff Kenyon Over the past few years, our industry has changed dramatically. We... [link] via@seomoz
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@Nathan_Safran » 12 Mar '13, 1pm
Great explanation as to why ('failed') testing matters in SEO--Testing: Moving Our Industry Forward | SEOmoz [link]
@seotweetz » 12 Mar '13, 9am
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@AlmuDiAr » 12 Mar '13, 8am
Interesante! La importancia de fallar y aprender de los errores [link] vía @SEOmoz
@hyderali_ » 12 Mar '13, 8am
Testing: Moving Our Industry Forward | SEOmoz [link] via @SEOmoz > What are you testing?
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@dohertyjf » 11 Mar '13, 10pm
"While there have been tests...we need to continue to test and keep our knowledge current." by @geoffkenyon [link]
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@LaunchpadWebS » 11 Mar '13, 7pm
Check out this great post on the merits of testing your SEO work. [link]
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