11 Mar '13, 10am

Testing: Moving Our Industry Forward

Testing: Moving Our Industry Forward

Over the past few years, our industry has changed dramatically. We have seen some of the biggest removals of spam from the search results, and a growing number of people are starting to focus on building quality links rather than just building links. Companies are starting to really invest in content, and sites are building better category pages and are improving their product descriptions. Content marketing is now a "thing." A big thing. However, while all these changes are great, it seems as if we have stopped testing in order to adopt new ideas. While I know there are many exceptions to this generalization, I see the trend too often. Most SEOs work off of best practices, and while this is good, who can argue with having good page titles, headlines, copy, having crawlable paths to content, and building good links? We need to continue to refine these portions for the best...

Full article: http://www.seomoz.org/blog/testing-moving-our-industry-fo...

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