11 Mar '13, 9am

4 Important Points to Research Before Launching a New Website

Purpose: A site has many pages, each with a purpose. You should know the purpose of your web page, and your web page should either answer a question or solve a problem for your visitor where your business can help. Does your business offer a competitive advantage? If so, your site should, too. Know your purpose and be obvious. Connection: Important pages should connect to your financial statement. This may be a little bold, but if your relaunch goals don’t connect to your business, you might need new goals. Research and find ways to make your website success impact your business this year, and know how it helps. If you have an ecommerce site, some of this is simple: gross sales, margins, cost of goods sold. You probably still need to generate leads. Count them, and the sales that come from them.

Full article: http://searchenginewatch.com/article/2253666/4-Important-...

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