13 Sep '18, 12pm

6 YouTube SEO Tips Based on Google's Published Paper

YouTube’s recommendation engine is one of the most successful innovations Google has ever built. A staggering 70 percent of watch time on YouTube is driven by YouTube’s own recommendations. Despite this, the SEO industry tends to focus on sayings like “YouTube is the world’s second largest search engine ,” and emphasize ranking in YouTube search results or getting YouTube listings in Google search results. Especially surprising is the fact that YouTube has actually published a paper (The YouTube Video Recommendation Engine ) describing how its recommendation engine works. Yet this paper is rarely referenced by the SEO industry. This article will tell you what’s in that paper and how it should impact the way you approache SEO for YouTube. 1. Metadata To this day, metadata remains far more important for SEO on YouTube than it is for search results in Google. While YouTube is...

Full article: https://www.searchenginejournal.com/youtube-video-recomme...

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