13 Sep '18, 7am

The Complete Guide: How to Identify Intent in Search

The Complete Guide: How to Identify Intent in Search

The physical location and mode of search are often closely linked and when looked at together can further narrow down meaning and intent. The mode of search, whether voice, mobile or desktop, allows us to glean further insight into the searcher’s intent. Voice, via a home assistant, or mobile search, imply the searcher is in a situation either less likely to look at a screen or quite literally mobile - out and about; this implies immediacy, as well as action, focused searches. Where a desktop search implies the searcher is more stationary, perhaps sitting at her desk, it means the searcher is more likely to be planning and researching, not as active, especially coupled with local intent.

Full article: https://www.semrush.com/blog/how-to-identify-intent-in-se...

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