13 Sep '18, 6am

3 Ways PPC and SEO Teams Can Collaborate - Vertical Measures (blog)

The debate will likely live on forever: SEO vs. PPC, where should your marketing dollars go? Somehow, we’ve created a mindset that these two are separate, but the fact is, digital marketing strategies are more successful when they work together. The days where your SEO and PPC teams sit on opposite sides of the wall are long gone. Now is the time to combine forces for the betterment of your business – and here’s how you can do it! Read our top 3 ways to start bridging the gap between SEO and paid media teams: 1. Start sharing data with the team Understanding which keywords your audience use when searching is crucial to any successful digital marketing strategy. Free keyword estimation tools like Google’s Keyword Planner are a great way to measure search volume, but it only scratches the surface. Your PPC and SEO teams need to be sharing keyword research to maximize the per...

Full article: https://www.verticalmeasures.com/blog/ppc-advertising/3-w...

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