13 Sep '18, 2am

YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns by MattGSouthern

YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns by MattGSouthern

Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns. The company says over 70% of YouTube watch time happens on mobile devices. In an effort to provide a more seamless experience for mobile viewers, YouTube now has an advertising solution that’s tailored to fit vertical videos. YouTube updated its mobile video player to adapt to vertical videos last year . A vertical video will appear larger than a landscape video, covering 75% of the screen. If a user then clicks the fullscreen button, the video will cover 100% of the screen when the device is held in portrait mode. Vertical videos ads are designed to let advertisers better take advantage of the new screen dimensions offered by the adaptive player. “Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way t...

Full article: https://www.searchenginejournal.com/youtube-launches-vert...

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