11 Sep '18, 2pm

Google Displays Different Dates in Search Results Depending on Relevancy by MattGSouthern

Google Displays Different Dates in Search Results Depending on Relevancy by MattGSouthern

Google’s John Mueller says search results will either display an article’s publication date, or last modification date, depending on which is most relevant. This topic came up in a recent Google Webmaster Central hangout where a user submitted the following question: “Why do search results sometimes show a publication date and time instead of the last modification date and time? Wouldn’t it be useful for the user doing it the other way around?” Mueller admits this is an issue those within the company sometimes argue about internally, and he sees good arguments on both sides. Google’s search engine algorithms do not default to picking one date over another. It depends on which date is most relevant to a particular piece of content. Sometimes it makes sense to show the original publication date, and sometimes it’s better to show the last modification date. For example, a mod...

Full article: https://www.searchenginejournal.com/google-displays-diffe...

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