10 Sep '18, 7pm

Google's Dynamic Search Ads Get New Targeting Options, More Reporting Data

Google's Dynamic Search Ads Get New Targeting Options, More Reporting Data

Google has released several updates to Dynamic Search Ads (DSA) over the past week, which include new targeting options and more data in reports. Run Dynamic Search Ads on Standard Campaigns’ Landing Pages Advertisers can now run dynamic search ads exclusively on landing pages from standard ad groups. Selecting “landing pages from your standard ad groups” from the list of available categories will target all landing pages in an account that are being used with text ads. Google recommends this approach for advertisers who are new to Dynamic Search Ads. “Once you see positive performance, grow your DSA traffic with other targeting types, such as specific categories.” URL Level Stats for Dynamic Search Ads Advertisers will now find landing page data in the search terms report under the dynamic ad targets. With this report, advertisers can identify their top performing pages a...

Full article: https://www.searchenginejournal.com/googles-dynamic-searc...

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