10 Sep '18, 4pm

Google's New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More

Google's New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More

Google is introducing a new ad type called ‘responsive display ads’ (RDA), which will become the new default ad type for the Google Display Network. Responsive display ads allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos. Google will then utilize machine learning to test different combinations and display the ads that work best. Ads will automatically adjust their size, appearance, and format to fit the available ad space. “Great display ads assist consumers using rich images and useful information. However, showing the most relevant and engaging ads across millions of sites and apps isn’t easy. That’s why we’re rolling out responsive display ads.” This ad type may sound similar to Google’s ‘responsive ads’ for display, however, there are many significant upgrades. Responsive ads for display allowed advertisers to upload only 2 headline...

Full article: https://www.searchenginejournal.com/googles-new-responsiv...

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