10 Sep '18, 11am

Expert management of Bing Shopping Ads just got easier

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share . Today, Google remains the undisputed king of search, yet we’re witnessing notable competitive evolution as Bing quietly, steadily boosts its market position against the giant. Without fail, the pros in the trenches must adapt as market dynamics shift, requiring broader skills, new tools and faster ways of doing business. PPC pros are in the midst of an exciting industry evolution right now as they navigate a more complex marketing labyrinth. The emergence of Bing as a viable and powerful (Google-like) PPC platform gives marketers access to a larger and more amazing search pie — IF they ...

Full article: https://searchengineland.com/expert-management-of-bing-sh...

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