08 Mar '13, 10am

5 Critical Components of Successful B2B SEO Content Marketing Execution

5 Critical Components of Successful B2B SEO Content Marketing Execution

Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report , a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers are spending 33 percent of their marketing budgets on content marketing, up from 26 percent last year. 91 percent of B2B respondents were engaged in content marketing in some capacity. In other words, if your organization is not invested in content marketing, you are well behind the curve in today’s B2B marketing environment. The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Quality content is more important than quantity. Based on the report, one potential issue B2B marketers might face is the notion th...

Full article: http://searchenginewatch.com/article/2253388/5-Critical-C...

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How to Run a Successful Facebook Marketing Campaign

How to Run a Successful Facebook Marketing Camp...

searchenginejournal.com 07 Mar '13, 2pm

Facebook campaigns that motivate users to share content are the most successful because then customers become your brand a...

Best Wordpress SEO 2013 - Making SEO Work for Y...

promotionworld.com 08 Mar '13, 4pm

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Search Marketing Integration Starts With Your Sales Team

Search Marketing Integration Starts With Your S...

searchenginewatch.com 08 Mar '13, 2pm

The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps,...

How To Prevent Content Value Gouging

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seobook.com 07 Mar '13, 11am

In the days before we meet, he has been watching a box set of Adam Curtis's BBC series, All Watched Over by Machines of Lo...

6 Social PR Secrets to a Better Website

6 Social PR Secrets to a Better Website

searchenginewatch.com 08 Mar '13, 12pm

A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The fai...

Why Mobile Marketing Works and How It Will Look...

promotionworld.com 11 Mar '13, 8am

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SEO

SEO

searchenginewatch.com 11 Mar '13, 7am

Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share q...

Celebrating Influential Women In Search Marketing

Celebrating Influential Women In Search Marketing

searchenginejournal.com 08 Mar '13, 9pm

Today is International Women’s Day. It’s been going on for more than 100 years. It’s a day when we celebrate all the wonde...

Marketing Automation Tools 2013: A Marketer's G...

searchengineland.com 07 Mar '13, 6am

Once you have determined that marketing automation software makes sense for your business, spend time researching individu...

Are You Marketing to Hispanic Men?

networksolutions.com 08 Mar '13, 12pm

Don’t stereotype. Two-thirds of Hispanic men believe that advertisers unfairly stereotype them. In contrast, half of them ...

Top Social Media Marketing Tips for Beginners |...

searchenginejournal.com 09 Mar '13, 9am

While you’d never be annoying on purpose, you can easily become a pain on a social media site by getting a little too exci...

My pleasure @larrykim! The WordStream Blog has ...

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“The real ‘wow factor’ in using WordStream is that I gained actionable intelligence that I was not able to uncover using t...

5 Ways to Get Links Through Content Marketing

5 Ways to Get Links Through Content Marketing

searchenginejournal.com 19 Mar '13, 8pm

Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your onli...

New Facebook News Feed May Include Content Feeds

searchenginejournal.com 07 Mar '13, 4pm

“As our news feed design evolves to show richer kinds of stories, that opens up new opportunities to offer different kinds...

Interflora Google Penalty, Advertorials & SEO Content Marketing

Interflora Google Penalty, Advertorials & SEO C...

searchenginewatch.com 05 Mar '13, 6am

The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has ...