08 Mar '13, 6am

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

Alibaba quietly unveiled Aliyun Search , a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. China is forecast to surpass Japan as the world’s second largest B2C ecommerce market valued at $181 billion (U.S.) this year, according to eMarketer . The country already has the highest number of digital buyers worldwide with close to 220 million people buying goods online in 2012. That figure is estimated to grow to more than 270 million online buyers this year. Aliyun’s search engine would come in handy for these burgeoning millions of users that will be researching various brands and products, which could potentially influence their buying decisions. If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create Aliyun as a ...

Full article: http://searchenginewatch.com/article/2253393/Is-Alibabas-...

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