07 Mar '13, 7pm

ORM, Shakespeare, and Media Theory: Reputation Gets Local Again

The world knows this, of course. It’s old news in 2013. This is not incisive commentary. It’s pablum. The Internet has revolutionized the way people interact with brands and companies. But here’s where it gets interesting. In the past twelve months – and largely in the wake of the Panda and Penguin updates – we’re seeing ORM mutate yet again. In Google’s never-ending pursuit of the perfectly usable set of search results, localized content is at the forefront. If “reputation” began as chatter around the fire pit millennia ago before exploding around the globe via the world wide web, it’s now coming home to roost.

Full article: http://www.searchenginejournal.com/orm-shakespeare-and-me...

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