07 Mar '13, 4pm

Enhanced Campaigns: The Future Is Now

I wonder how many of the variables you mentioned are already being used by Google with their Conversion Optimizer and Enhanced CPCs products. Maybe when Google uses the word “Enhanced” it means that they want to make the bid decisions for us. If you use Conversion Optimizer with Enhanced Campaigns you don’t have the option to set bid-modifiers, so I’m assuming in this scenario Google would modify your bids based on these same controls (plus more) for the advertiser. This would definitely be “simpler” for the advertiser on the bidding side. Perhaps not as profitable. It would still be just as complex on the UX side of things when you have traffic coming into your site from multiple contexts. Great article, George.

Full article: http://searchengineland.com/enhanced-campaigns-the-future...

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