12 Aug '18, 1pm

Laying the foundations of good SEO: the most important tasks (part 2)

Keyword use. Optimizing your content around core keywords (or a set of keywords) might be hard , but it is absolutely necessary to get your content seen by your target audiences. Figure out which core and support keywords to place on specific pages of your website, and track their performance regularly Content structure. It is hardly a secret that customers skim, rather than read content. For this reason it’s important to properly structure your content: Use shorter sentences Break down longer paragraphs Use subtitles and bulleted lists Include multimedia elements, such as images, videos, GIFs and audio files. This will make your content easier to digest and should keep visitors on a page for longer. Audience personas. Never start putting together a piece of content without having a clear picture of your audience persona in mind, including gender, age, occupation, responsi...

Full article: https://searchenginewatch.com/2018/07/25/laying-the-found...

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