12 Aug '18, 6am

Survey: SEO rated the ‘least popular digital marketing channel’ https://t.co/qJ9tao2Ewn

A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered in the survey. Clutch polled 501 marketers from companies of various sizes with at least 100 employees, with revenues from under $50 million to more than $500 million. Clutch asked, “What digital marketing channels does your company participate in? (i.e., spends time and/or money on).” The following are the top six, according to the survey. Reportedly, only 44 percent of businesses spend time or money on SEO. That result is pretty surprising, if not inexplicable. Paid search marketing ranked just below content marketing with 47 percent responding that they used it. Clutch seems surprised by the SEO finding as well and tries to explain why SEO ranked as poorly as it did. The company says that many businesses (and presumably, marketers within those organizat...

Full article: https://searchengineland.com/survey-seo-rated-the-least-p...

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