11 Aug '18, 5pm

12 things to know to succeed with Google Posts

Make sure you track click activity with UTM codes. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use in the call-to-action link, you can see more information about the users in Google Analytics and find out if they converted after visiting your site. For example, instead of linking the button to www.domain.com, I linked it to www.domain.com/?utm_source=GoogleMyBusiness&utm_medium=Organic&utm_campaign=Posts. Use the posts to highlight sales, promotions or unique selling propositions. Don’t just shove a bunch of keywords into your post — doing this currently has no impact on your ranking (yes, I tested this). The best size to use for the image is 750×750. If you use anything smaller than 250×25...

Full article: https://searchengineland.com/12-things-know-succeed-googl...

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