11 Aug '18, 4pm

5 Classic Tips to Write Effective #Google #Ads Copy

Got writer’s block when it comes to PPC ad copy ? Unsure of what to put in that second headline or the callout extensions? The best performing Google Ads copy is always developed with some fundamental classic marketing and advertising principle in mind. The principles that have proven themselves effective over time (meaning multiple generations) all share two important characteristics: They derive from a fundamental understanding of human psychology. They transfer easily when new platforms and technology emerges. Below are five classic principles you can look to incorporate when writing your Google Ads copy. These tips will give you an edge when you’re fighting to get that click from your ideal customer. 1. The More Informative Your Advertising, the More Persuasive It Will Be This first principle comes from David Ogilvy, who is widely considered to be the “Father of Modern...

Full article: https://www.searchenginejournal.com/writing-google-ad-copy/

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