11 Aug '18, 2pm

Google Ads arrives. So long, AdWords

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000 . The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads account . Followers were automatically transferred. Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2 pic.twitter.com/V6KB0xoRJg — Google Ads (@GoogleAds) July 24, 2018 The new branding only carries through initially in the web UI. For now, users still see AdWords branding as soon as they click “login.” Some ancillary products also ...

Full article: https://searchengineland.com/google-ads-arrives-so-long-a...

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