11 Aug '18, 1pm

Don't Fall for the Fantasy of Effective In-House SEO

Hi Andy. I read Ron Don's article and find it quite reasonable, it's a practical example that might not fit to everyone but can be a good start. I also agree with some of your arguments in the article but find it's too blindly pro-agency. I worked in agency before and now building an in-house SEO team at TransferWise, so I've seen both sides. I personally think the truth stays in the middle and rather than pushing one side would be more helpful to educate companies on how to choose based on size (enterprise vs startup), setup (how they operate), resources (not only budget). My view on some of the points raised: Costs - I agree with Ammon Johns view below. Not necessarily on the fact agencies are not transparent/honest (good ones are), but it's hardly cheaper to hire a good agency as clients need to pay for operational cost and agencies need to make money (training & skills...

Full article: https://www.semrush.com/blog/dont-fall-f-the-fantasy-of-e...

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