11 Aug '18, 12am

The 6 Key Principles To Creating Contagious Content Based On Data:

Whenever someone talks digital marketing, SEO, content creation or the like, there’s a near-natural instinct to spoon-feed the audience with buzzwords: optimization, personalization, enhanced ROI, metrics, engagement, KPI, customer experience and, of course, data-driven. Conversations about data and business analytics tools are nearly as widespread and populous as snapping selfies and YouTube videos about cats. Yet, the number of companies using data ineffectively vastly outnumber those that feel they are truly successful at adopting data-driven strategies. In 2017, 85% of businesses had made a conscious push to become predominantly data-driven, yet only 37% of those companies reported success in their efforts . One of the most significant issues facing companies implementing a data-driven approach, even just with their content marketing strategies, is a lack of clarity. M...

Full article: https://authoritylabs.com/blog/the-6-key-principles-to-cr...

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