10 Aug '18, 10pm

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

The agency iProspect is among those that have been testing Responsive search ads with clients. “We continue to see evolutions in Google’s advertising platform that lend themselves to further automation, and Google’s Responsive Search Ads is just that. This tool furthers advertisers’ abilities to create relevance at scale in the SERP by automating part of the ad development process,” Jessie Dearien, VP, head of paid search at iProspect, tells Search Engine Land. “iProspect’s clients are seeing strong positive responses across the board, even reaching CTR improvements of +20 percent, and correspondingly lower CPC (up to 17 percent less expensive). Google’s commitment to continually evolving their toolset provides new, powerful solutions for advertisers who lean into the changes.”

Full article: https://searchengineland.com/google-marketing-live-here-c...

Tweets

Google Extends Added Character Benefits of #Res...

searchengineland.com 10 Aug '18, 5pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google extends added character benefits of Resp...

searchengineland.com 10 Aug '18, 1pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google Ads arrives. So long, AdWords

searchengineland.com 11 Aug '18, 2pm

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords sinc...

SearchCap: Google launches video cameos, state ...

searchengineland.com 10 Aug '18, 8pm

Cameos on Google: How famous people get their video answers into Google search Aug 10, 2018 by Barry Schwartz With new iOS...

Structuring paid search campaigns: Segmentation...

searchengineland.com 12 Aug '18, 3am

Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is ofte...

State of Local Marketing Report 2018

State of Local Marketing Report 2018

searchengineland.com 10 Aug '18, 2pm

BrandMuscle’s ‘State of Local Marketing Report’ analyzes key trends that impact marketing leaders, serving as a yearly bar...

SearchCap: Ask an SMXpert, Google update fully ...

searchengineland.com 08 Aug '18, 8pm

Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing mo...

Local search It’s all about mobile https://t.co...

searchengineland.com 12 Aug '18, 5am

Additionally, you might want to ask people whether they use voice search or not. According to Google, about 20 percent of ...

Google extends added character benefits of Resp...

searchengineland.com 09 Aug '18, 5pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

5 Classic Tips to Write Effective #Google #Ads ...

searchenginejournal.com 11 Aug '18, 4pm

Got writer’s block when it comes to PPC ad copy ? Unsure of what to put in that second headline or the callout extensions?...

Structuring paid search campaigns: Segmentation...

searchengineland.com 08 Aug '18, 2pm

Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is ofte...

Google extends added character benefits of Resp...

searchengineland.com 13 Aug '18, 12am

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google extends added character benefits of Resp...

searchengineland.com 13 Aug '18, 2pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google's August core search algorithm update is...

searchengineland.com 08 Aug '18, 7pm

Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully r...

5 Classic Tips to Write Effective Google Ads Co...

searchenginejournal.com 08 Aug '18, 11am

Got writer’s block when it comes to PPC ad copy ? Unsure of what to put in that second headline or the callout extensions?...