10 Aug '18, 9pm

In the age of RankBrain, these foundational SEO issues still matter

Site speed. Google has said that site speed is a ranking factor, and study after study continues to show that faster sites rank better, get more engagement and close more business. Google’s own research shows that most mobile users abandon a site that takes longer than three seconds to load . Mobile performance. In addition to site speed, every other aspect of a site’s mobile performance is an important technical consideration as well. With mobile-first indexing right around the corner, mobile deserves its own discussion (see below). Blocked resources. If search engines can’t index or crawl your site, resolving this issue should be your first priority. Allowing site content to be indexed is one of the quickest ways to improve incoming organic traffic. Crawl issues may be caused by a few factors: an error in your robots.txt file, unintentional noindex tags in site meta data...

Full article: https://searchengineland.com/age-rankbrain-foundational-s...

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