06 Mar '13, 2pm

Keys To Making The Most Out Of Search Data

Keys To Making The Most Out Of Search Data

Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks , then I think we should consider the use cases beyond just an SEM campaign. There are various search entities where data resides – such as search engines like Google, Bing and Yahoo!, and then other search entities including vertical sites, shopping comparison engines, e-commerce sites and social networks. The combination of all of these searches is creating opportunities for marketers to take search data beyond SEM and into other types of marketing territory. Value Of Search Data Beyond Search Engines Today’s search world is anything but linear. When you think about it, search has really become more organic; something that has grown into multiple elements and can be placed in a v...

Full article: http://searchengineland.com/making-the-most-out-of-search...

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