10 Aug '18, 2pm

How to measure the true #performance of your #content

How to measure the true #performance of your #content

Time on content: Rather than get caught up in total page views for each piece of content, pay more attention to how long the reader stayed with the content. A total timeline of engagement: A look at how each campaign has performed over a certain period of time. This will give you an indication of the typical life span of engagement on new content and help you decide if additional promotion is needed to extend the power and reach of the campaign. Content by engagement: Which piece of content within a campaign has had the most engagement? Answering that question will help you understand what is resonating with your audience. Channels by engagement: Does you content perform best on Twitter or LinkedIn? Comparing engagement across all channels shows which ones you should invest more time and resources on. Influencers by engagement: This metric is a critical one for any brand w...

Full article: https://searchengineland.com/measure-true-performance-con...

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