10 Aug '18, 11am

Google Analytics Signals - Cross Device Capabilities

Google Analytics Signals - Cross Device Capabilities

By now, I am sure many of you are seeing in your Google Analytics account an action button at the top to "Google Signals." Google Signals lets you (and of course Google) track signed in users across devices, be it multiple browsers, mobile apps, mobile devices and more. Google says this allows "advertising Features are being enhanced to help you better understand your customers across devices using Google's signed-in data. This new setting upgrades your existing Advertising Features controls and enables." Google is beta testing a new Google Analytics feature named Google Signals. It lets you track and report on your visitors across devices. It enables you to: New Cross Device capabilities: Including new Cross Device reporting and remarketing. More insights using Google data: Provides deeper insights on your customers using Google data such as enhanced Audience and Demograp...

Full article: https://www.seroundtable.com/google-analytics-signals-261...

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Google Analytics Introduces Cross Device Capabilities With 'Google Signals'

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