10 Aug '18, 11am

How to 7x Your ROAS with Facebook Click-to-Messenger Ads by @virginianussey

How to 7x Your ROAS with Facebook Click-to-Messenger Ads by @virginianussey

There’s this one weird trick you can do to totally revolutionize how you do Facebook ads. Not many people know about it, so it’s a huge opportunity to multiply your return on Facebook ad spend and drop your CPA. Here’s a real-life case study data of the before-and-after ROAS of Facebook ads when implementing this Facebook ad upgrade: That’s 7x the ROAS of the lifetime account ROAS before the upgrade! So what’s the big secret? Drumroll please… It’s the messages ad objective in Facebook. Using Facebook’s Click-to-Messenger Ads If you want to spend less for more, get more engagement, and follow-up contact info, Facebook click-to-Messenger ads are where it’s at. Along with more conversions at a lower cost-per-result, this ad type gives businesses customer contact info and the golden, unequaled opportunity to follow up with relevant offer and messages. In an earlier column, I d...

Full article: https://www.searchenginejournal.com/facebook-click-to-mes...

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