06 Mar '13, 10am

The Value of Lower Search Volume

The Value of Lower Search Volume

Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have. They influence navigation, linking, images, meta tags and plenty of other decisions. No matter what we’re looking to do, it all usually starts with the data – and specifically search volume. Search volume is that nebulous little metric that helps us gauge what phrases are the most popular and have the best chance to get us the highest returns. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached. But that kind of focus leaves out a big part of the picture. Sure, a rock band may have a lead singer, but it also has musicians, backup singers, a road crew, and a huge team behind the scenes that are just as much a part of the show as the leather-clad icon gripping the micropho...

Full article: http://searchenginewatch.com/article/2252622/The-Value-of...

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