The Value of Lower Search Volume

Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have. They influence navigation, linking, images, meta tags and plenty of other decisions. No matter what we’re looking to do, it all usually starts with the data – and specifically search volume. Search volume is that nebulous little metric that helps us gauge what phrases are the most popular and have the best chance to get us the highest returns. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached. But that kind of focus leaves out a big part of the picture. Sure, a rock band may have a lead singer, but it also has musicians, backup singers, a road crew, and a huge team behind the scenes that are just as much a part of the show as the leather-clad icon gripping the micropho...

Full article: http://searchenginewatch.com/article/2252622/The-Value-of...

Tweets

@seoaus2010 » 26 Mar '13, 9am
Most things have value | The Value of Lower Search Volume by @vanetcetera [link] via @sewatch
@chrispking » 20 Mar '13, 9am
Yes ->> The Value of Lower Search Volume [link] #seo #sem
@samuelgohmh » 19 Mar '13, 4pm
Long Tailed is key but you need numbers... BIG NUMBERS| The Value of Lower Search Volume by @vanetcetera [link] via @sewatch
@btrandolph » 14 Mar '13, 6pm
RT @inaproposmedia: SEWATCH there's no traffic for small fish in big lakes. good news: small ponds are everywhere [link]
@MARKiology » 13 Mar '13, 5am
The value of lower search volume #keyword #SEO #keywordresearch [link]
@ChrisDesrochers » 11 Mar '13, 3pm
RT @mktgbill: The Value of Lower Search Volume - Search Engine Watch (#SEW) [link]
@cruisepyer » 11 Mar '13, 2pm
RT @SEOZib: The Value of Lower Search Volume [link] #SEO #SEOTips #SEM
@SEOZib » 11 Mar '13, 2pm
The Value of Lower Search Volume [link] #SEO #SEOTips #SEM
@inaproposmedia » 11 Mar '13, 11am
SEWATCH there's no traffic for small fish in big lakes. good news: small ponds are everywhere [link]
@CarolineMoneyer » 09 Mar '13, 5pm
RT @xiaoyaosama: The Value of Lower Search Volume [link] #newhousesm6 #SEO
@xiaoyaosama » 09 Mar '13, 4pm
The Value of Lower Search Volume [link] #newhousesm6 #SEO
@BrookeHowell » 08 Mar '13, 4pm
The Value of Lower Search Volume [link] by @vanetcetera #contentmarketing #searchmarketing
@seotweetz » 08 Mar '13, 1pm
RT @addictivity: Couldn't agree more!: The Value of Lower Search Volume by @vanetcetera [link] via @sewatch #SEO #webdesign
@addictivity » 08 Mar '13, 1pm
Couldn't agree more!: The Value of Lower Search Volume by @vanetcetera [link] via @sewatch #SEO #webdesign
@RankGeek » 08 Mar '13, 8am
Very well explained "The Value of Lower Search Volume" [link]
@stuhilditch » 08 Mar '13, 6am
Don't dismiss the long tale of search ... [link]
@sewatch » 08 Mar '13, 1am
RT @BigDaylight: Plus there is NOTHING small about the long tail: The Value of Lower Search Volume by @vanetcetera [link]
@HarryLynch » 07 Mar '13, 11pm
Fabulous piece on getting value from "ensemble" #search phrases. Much for #nonprofits to learn here about #sem! [link]
@Socialolio » 07 Mar '13, 8pm
The Value of Lower Search Volume [link] via @feedly
@seotweetz » 07 Mar '13, 4pm
RT @mar10s: Remember the low volume keywords too... The Value of Lower Search Volume by @vanetcetera [link] via @sewatch #seo
@mar10s » 07 Mar '13, 4pm
Remember the low volume keywords too... The Value of Lower Search Volume by @vanetcetera [link] via @sewatch #seo
@seotweetz » 07 Mar '13, 3pm
RT @ZineUK_AndyO: The value of lower search volumes by @vanetcetera [link] via @sewatch #seo #bizitalk
@ZineUK_AndyO » 07 Mar '13, 3pm
The value of lower search volumes by @vanetcetera [link] via @sewatch #seo #bizitalk
@Rob7Search » 07 Mar '13, 2pm
Try Second Tier Search Engines to add value. Read: The Value of Lower Search Volume by @vanetcetera [link] via @sewatch
@BigDaylight » 07 Mar '13, 1pm
Plus there is NOTHING small about the long tail: The Value of Lower Search Volume by @vanetcetera [link] via @sewatch
@Dexplorar » 07 Mar '13, 11am
The Value of Lower Search Volume - [link] #GoogleAdWords #PPC #CPC
@inkki_design » 07 Mar '13, 6am
RT @DailySEOTricks: The Value of Lower Search Volume [link]
@elisa_nic » 07 Mar '13, 4am
The best tips are common sense, tweeting for later ref! The Value of Lower Search Volume by @vanetcetera [link] via @sewatch
@sewatch » 07 Mar '13, 3am
RT @jccornwell: Liked This & Totally Agree: The Value of Lower Search Volume by @vanetcetera [link]
@seotweetz » 07 Mar '13, 1am
RT @stevequezada: The Value of Lower Search Volume [link] via @sewatch #seo
@BrockBock » 07 Mar '13, 1am
RT @NicoleMunoz: The Value of Lower Search Volume [link] #marketing via @sewatch
@BrockBock » 07 Mar '13, 1am
RT @startrankingmex: The Value of Lower Search Volume [link] #marketing via @sewatch
@BrockBock » 07 Mar '13, 1am
RT @startrankingnow: The Value of Lower Search Volume [link] #marketing via @sewatch
@seotweetz » 07 Mar '13, 12am
RT @FissionSEO: The Value of Lower Search Volume | via @sewatch [link] #seo #search
@DragonMetrics » 06 Mar '13, 9pm
We couldn't agree more - don't count out keywords with lower search volumes. Never forget your long tail. [link]
@Knektion » 06 Mar '13, 8pm
"Keywords tend to be more effective as an ensemble..." [link] Love this!
@seotweetz » 06 Mar '13, 8pm
RT @LunaMetrics: The Value of Lower #Search Volume [link] via @SEwatch #seo
@KoMarketing » 06 Mar '13, 7pm
RT @nickstamoulis: The Value of Lower Search Volume [link] via @sewatch #SEO
@NadiaSayeh » 06 Mar '13, 7pm
RT @paramaya: The Value of Lower Search Volume [link]
@seotweetz » 06 Mar '13, 5pm
RT @Klein_Cath: The Value of Lower Search Volume by @vanetcetera [link] via @sewatch #SEO
@allapeng » 06 Mar '13, 5pm
The Value of Lower Search Volume: Keyword research is the basis for a lot of what we do in SEO. It's what... [link] #SEO
@seotweetz » 06 Mar '13, 5pm
RT @Shawna_Wright: The Value of Lower Search Volume [link] via @sewatch #SEO
@seotweetz » 06 Mar '13, 5pm
RT @seo_workshops: The Value of Lower Search Volume [link] via @sewatch #SEO
@Zenya » 06 Mar '13, 5pm
RT @MidWestDigital1: [link] There is value in lower #search volume. Not all #keywords are created equal. @sewatch
@Zenya » 06 Mar '13, 5pm
RT @GeekChicSocial: Good article in favour of #longtail by @vanetcetera @sewatch The Value of Lower Search Volume [link]
@GeekChicSocial » 06 Mar '13, 5pm
Good article in favour of #longtail by @vanetcetera @sewatch The Value of Lower Search Volume [link]
@ObanSEO » 06 Mar '13, 5pm
The real value of targeting lower search volume keywords [link] #searchenginewatch
@seotweetz » 06 Mar '13, 4pm
RT @ecommercenyc: The Value of Lower Search Volume via @sewatch [link] #SEO #marketing
@scott_benson » 06 Mar '13, 4pm
The Value of Lower Search Volume - Search Engine Watch (#SEW) [link] / "Pick Fights You Can Win" = a good lesson
@seotweetz » 06 Mar '13, 4pm
RT @NetSpeakDesign: Absolutely correct! - The Value of Lower #Search Volume by @vanetcetera [link] @sewatch #SEO