10 Aug '18, 8am

Search trends 2018: what can marketers learn?

Search trends 2018: what can marketers learn?

It’s important to consider your integrated strategy for both paid and organic search. Brands are owning more and more of the search real estate. It is vital that you have a strategy that does not give up ground to these brands, but focuses on your core strengths and differentiators. For example, perhaps you can’t afford to buy the keyword ‘car insurance’, but you can own ‘SR-22 insurance’ as a term, given your company’s key strengths.

Full article: https://searchenginewatch.com/2018/08/10/search-trends-20...

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