09 Aug '18, 11pm

Facebook Challenges Google in Local Search by @martinibuster

Facebook Challenges Google in Local Search by @martinibuster

New Facebook update to their mobile app benefits small local businesses. The changes make it easier for potential customers to find and interact with local businesses in a move that poses an increasing challenge to Google Local. Facebook is transitioning toward becoming a tool that is useful in a member’s every day life. Facebook is going beyond being a place to share and read memes. The effect of these changes is to make Facebook a serious challenger to Google Local. Redesigned Mobile Pages Facebook redesigned their mobile pages to make it easier for local businesses to interact with potential customers. The new features allow the Facebook pages to function like an actual web page. Now users can book reservations and make appointements through the mobile Facebook page. Facebook has also made it easier to give users offers. Facebook Actions Facebook calls this functionalit...

Full article: https://www.searchenginejournal.com/facebook-local/265119/

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