09 Aug '18, 6pm

Google Rankings Dropped? How to Evaluate with Raters Guidelines by @martinibuster

Google Rankings Dropped? How to Evaluate with Raters Guidelines by @martinibuster

The quality raters guidelines provides insights into what improvements can be made to a web page to help it rank better. It is not a step by step guide. However Google’s Danny Sullivan encouraged publishers to read it for ideas on how to build a better experience for users and ultimately to improve rankings. Google’s Danny Sullivan remarked that sites that lost raking in the August Broad Core Update cannot fix themselves out of lost rankings. Google’s Danny Sullivan issued follow up statements to clarify that there is nothing to fix for sites that lost rankings. Yet he also encouraged site publishers to read the Google Quality Raters Guidelines to better understand how to rank better in Google’s algorithm. The first statement discourages hope. The second statement lights a way to better rankings, seemingly contradicting the first statement. Google’s Danny Sullivan encourag...

Full article: https://www.searchenginejournal.com/google-rankings-dropp...

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