09 Aug '18, 5pm

Google extends added character benefits of Responsive Search Ads to text ads

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETAs). ETAs, rolled out fully in July 2016, brought the headline count to two with 30 characters each instead of 25 and lengthened the description line. As it relies more heavily on machine learning to optimize campaigns, Google has been encouraging advertisers to add three to five ads to their ad groups for more than a year now. Responsive search ads are aimed at lightening the workload for advertisers and giving Google’s systems more control and flexibility to optimize ad combinations in real time. They also require that advertisers put more trust in the algorithms to get it right. Often easier said than done.

Full article: https://searchengineland.com/google-extends-added-charact...

Tweets

Google extends added character benefits of Resp...

searchengineland.com 10 Aug '18, 1pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google Extends Added Character Benefits of #Res...

searchengineland.com 10 Aug '18, 5pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google extends added character benefits of Resp...

searchengineland.com 13 Aug '18, 12am

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google extends added character benefits of Resp...

searchengineland.com 13 Aug '18, 2pm

Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETA...

Google Lets Advertisers Add a Third Headline to Text Ads by MattGSouthern

Google Lets Advertisers Add a Third Headline to...

searchenginejournal.com 10 Aug '18, 3pm

Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up t...

Search in Pics: Android Pie statue, IE logo Post-it notes

Search in Pics: Android Pie statue, IE logo Pos...

searchengineland.com 10 Aug '18, 12pm

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search ...

5 Classic Tips to Write Effective Google Ads Co...

searchenginejournal.com 08 Aug '18, 11am

Got writer’s block when it comes to PPC ad copy ? Unsure of what to put in that second headline or the callout extensions?...

Google Ads arrives. So long, AdWords

searchengineland.com 11 Aug '18, 2pm

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords sinc...

Google Marketing Live: Here come fully automate...

searchengineland.com 10 Aug '18, 10pm

The agency iProspect is among those that have been testing Responsive search ads with clients. “We continue to see evoluti...

@Kazanjy @kimmaicutler @hunterwalk @nytimes @ow...

searchengineland.com 11 Aug '18, 2am

Second, it was amazing to see the level of detail Google considers with search. Running a search engine to just get releva...

Cameos on Google: How famous people get their v...

searchengineland.com 10 Aug '18, 7pm

Cameos on Google lets you be the authority on you. Record video answers to the most asked questions on Google and then pos...

with aid of

searchengineland.com 09 Aug '18, 4pm

After gathering sample queries from 265.com, Google engineers used them to review lists of websites that people would see ...

A look at the new Google Ads (AdWords) interface

A look at the new Google Ads (AdWords) interface

searchengineland.com 06 Aug '18, 6pm

Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively...

SearchCap: Google Ads authentication, Amazon ad...

searchengineland.com 06 Aug '18, 8pm

Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new featur...

Cameos on #Google: How Famous People Get Their ...

searchengineland.com 11 Aug '18, 5pm

Cameos on Google lets you be the authority on you. Record video answers to the most asked questions on Google and then pos...