09 Aug '18, 12pm

How to Block Poor Performing Ad Placements in Apps Using a Script

How to Block Poor Performing Ad Placements in Apps Using a Script

Google recently announced they will no longer allow advertisers to bulk exclude their ads from appearing on mobile apps. Previously it had been possible to exclude this type of placement on the display network by adding “googleadsenseformobileapps.com” as a negative target. When news like this comes to us via an update to the Google Ads help center , it’s a good time to evaluate if there is an alternative solution. So I’m offering a script that can be used to automatically limit ads from showing on poorly performing mobile apps. Hopefully advertisers will use this script to do something a bit more sophisticated than simply exclude any placement that is a mobile app and only exclude ones that are not producing the desired results. The Case Against Bulk Excluding Mobile App Placements I understand when advertisers have an aversion against showing ads on placements where ther...

Full article: https://www.searchenginejournal.com/script-block-poor-per...

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