09 Aug '18, 9am

The rise of the modern B2B marketer

The rise of the modern B2B marketer

The top three trends that are influencing emerging strategies are personalization, artificial intelligence and influencer marketing. The survey found that 57% of B2B marketers consider personalization as the key trend that will influence their marketing strategy for the next 12 months. With an increasing focus on using data and technology to craft personalized, tailored messages, the modern B2B marketer is constantly testing, iterating and optimizing different marketing channels to analyse the success of their marketing campaigns.

Full article: https://searchenginewatch.com/2018/08/09/the-rise-of-the-...

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