08 Aug '18, 10am

How to blend SEO and creativity for content marketing success

This applies to the SEO team. It’s vital that the content creators and the hardline SEO team work together to understand the intention of any given piece of content. Is it more important to drive people to the page via organic traffic, or is it more important to engage them once they get there? For most content pieces, you’ll have a blend of these two goals. But if you are focused on making sure you keep your bounce rate low and your time on page high, then sometimes you have to sacrifice clunky or awkward SEO-based phrasing for creativity instead. There’s no reason SEO and creativity can’t go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. Writers who want to work in digital marketing must be willing to learn the basics of content optimization. SEO experts need to learn when it’s appropriate to sacrifice SEO elements fo...

Full article: https://searchenginewatch.com/2018/08/08/how-to-blend-seo...

Tweets

Three ways to maximize the SEO impact of user-g...

searchenginewatch.com 09 Aug '18, 10am

Identify URLs that are ranking for related queries, or that use similar words in the title tag. Migrate all of the related...

SEO

SEO

searchengineland.com 08 Aug '18, 5pm

The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Sea...

How to defend yourself against an ongoing negat...

searchengineland.com 09 Aug '18, 2pm

You know what negative SEO is (and isn’t) . You know how to audit your site to determine if you’ve been hit . You know how...

SEO Cost Calculator: How Much Should You Budget for SEO Services? by ChuckPrice518

SEO Cost Calculator: How Much Should You Budget...

searchenginejournal.com 09 Aug '18, 1pm

How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this questi...

Learn the ABCs of SEO with this 5-step guide. T...

godaddy.com 09 Aug '18, 7pm

No SEO guide would be complete unless we talked about how to work the keyword you’ve identified into the copy on your webs...

The 18 Best SEO Podcasts (Listed by Level of Expertise)

The 18 Best SEO Podcasts (Listed by Level of Ex...

thehoth.com 07 Aug '18, 1pm

Share On FB Share On Twitter Share On Google+ Staying current on SEO can be demanding. Google’s search algorithm updates r...

The Key to Great SEO Content Writing

raventools.com 01 Aug '18, 8pm

The Key to Great SEO Content Writing Written by Jessica Foster and published August 1st, 2018 While most SEO experts agree...

How to Create & Use Surveys for Content Marketing

searchenginejournal.com 07 Aug '18, 1pm

When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on...

Google On Links For Republishing My Content

seroundtable.com 07 Aug '18, 12pm

As you know, Danny Sullivan is somewhat new to working at Google - for decades he worked from the other end of the field, ...

HTTP/2 FAQ: What Every SEO Professional Needs to Know by sam_marsden

HTTP/2 FAQ: What Every SEO Professional Needs t...

searchenginejournal.com 08 Aug '18, 2pm

Switching to HTTP/2 is a relatively straightforward performance win that significantly improves site speed, so it’s no won...

Designing content strategies that feed the enga...

searchenginejournal.com 03 Aug '18, 4pm

After more than two decades of creating content for both traditional and digital platforms, I’ve learned a few things abou...

How to measure the true #performance of your #content

How to measure the true #performance of your #c...

searchengineland.com 10 Aug '18, 2pm

Time on content: Rather than get caught up in total page views for each piece of content, pay more attention to how long t...

9 Frequently Asked Questions About Yandex SEO & PPC, Answered by @michaelbonfils

9 Frequently Asked Questions About Yandex SEO &...

searchenginejournal.com 07 Aug '18, 11am

Russia is home to 146 million consumers and with 100 million internet users, Russia is the seventh largest audience in the...

How to Improve Your SEO with a Topic-Driven Content Marketing Approach by @krisjonescom

How to Improve Your SEO with a Topic-Driven Con...

searchenginejournal.com 30 Jul '18, 1pm

The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad ...

How to Maintain Your SEO Rankings Great info from the guys at @brickmarketing

How to Maintain Your SEO Rankings Great info fr...

brickmarketing.com 04 Aug '18, 5pm

Home > Brick Marketing Blog > SEO > How to Maintain Your SEO Rankings How to Maintain Your SEO Rankings Written by Nick St...