07 Aug '18, 2pm

Expanded phrase match negatives: A script for misspellings

Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we at Brainlabs (my company) have created another Google Ads script, this time to help you control the impact of negative keywords . The challenge with negative keywords is getting the balance right. Too little control, and you’ll include budget-draining mismatches. Too much, and you risk losing out on potential customers. To filter traffic for high- and low-value searches, you need just the right touch. Getting the hang of it takes a bit of trial and error, but using a script to help you along doesn’t hurt. Today, I’m sharing an awesome script that will boost your ph...

Full article: https://searchengineland.com/expanded-phrase-match-negati...

Tweets

Mix & match to find your perfect fall fit at

vans.com 07 Aug '18, 11pm

Shop All Mens Featured New Arrivals Shop by Style Customs Made For The Makers Vans x Van Gogh Vans x Marvel BACKPACK GUIDE...

Here's a script to stop ads from showing next t...

searchengineland.com 10 Aug '18, 9pm

The beauty of AdWords Scripts is that you can build on the work of others. Take the basic methodology created by me or Kri...

SearchCap: SMX East early bird rate ends soon, ...

searchengineland.com 07 Aug '18, 8pm

Don’t miss out on the best offer to attend SMX East Aug 7, 2018 by Search Engine Land Struggling with how (and why) to opt...

How to Use Bundler in a Single-File Ruby Script:

bundler.io 09 Aug '18, 7am

How to use Bundler in a single-file Ruby script To use Bundler in a single-file script, add require 'bundler/inline' at th...

I just published “Let’s create ruby script comm...

medium.com 12 Aug '18, 6am

Like what you read? Give Yuma Inaura ( 稲浦悠馬 ) a round of applause. From a quick cheer to a standing ovation, clap to show ...

How to Block Poor Performing Ad Placements in Apps Using a Script

How to Block Poor Performing Ad Placements in A...

searchenginejournal.com 09 Aug '18, 12pm

Google recently announced they will no longer allow advertisers to bulk exclude their ads from appearing on mobile apps. P...