07 Aug '18, 1pm

Don't end up in a glass case of emotion over Google's new suggested length for #metadescriptions.

Looking back: Our recommendation in March 2018 In our March 29th blog post, we noted the change in meta description tag length was receiving a lot more attention than it deserved. Our recommendation was to take a “wait and see” approach and not invest a lot of time updating them. But, if you felt compelled to do something, take a “test, learn, iterate” approach. As it turns out, we were spot on. The reasoning for our original recommendation: The meta description tag itself has no algorithmic impact. So, any changes you make aren’t going to make your pages rank better. They were very inconsistent with the presentation of snippets in the SERPs. Snippets were still being shown that ranged from 140 to 320 characters. Often, the meta description tag content wasn’t even used. For many, they were pulling chunks of on-page content, or a hybrid of the two. Internally, our team wasn...

Full article: https://www.verticalmeasures.com/search-optimization/dram...

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