07 Aug '18, 11am

9 Frequently Asked Questions About Yandex SEO & PPC, Answered by @michaelbonfils

9 Frequently Asked Questions About Yandex SEO & PPC, Answered by @michaelbonfils

Russia is home to 146 million consumers and with 100 million internet users, Russia is the seventh largest audience in the world. As of this writing, Yandex is averaging 56.2 percent market share in comparison to Google. After over 10 years of doing both organic and paid media on Yandex, I am still surprised how few in the international search industry consider it. If you are one of the ones that tried it and that thought, “Oh..just port over my Google Russian campaigns and it will work” then discount it after it fails, maybe you ought to give it another look. It’s truly awesome and only getting better. In this article, I will answer nine questions about Yandex organic and paid search that I get asked most often. Hopefully, it will show how we, as an industry, can rethink our attitudes when it comes to putting Yandex high on our list of search engines to work on. 1. How Do...

Full article: https://www.searchenginejournal.com/yandex-search-faq/263...

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