06 Aug '18, 6pm

A look at the new Google Ads (AdWords) interface

A look at the new Google Ads (AdWords) interface

Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search advertising. The new Google Ads interface contains many new features aimed at helping advertisers gain the insights needed to drive performance in a hyper-competitive environment. The new interface also contains artificial intelligence (AI) and machine learning features that automate key optimizations, freeing up advertisers to focus on account strategy and analysis. Let’s take a look at the benefits of the new reporting and automation features. Standard dashboard After logging into a Google Ads account, the first thing you now see is the account overview. This overview is displayed in a visual dashboard format that provides stand...

Full article: https://searchengineland.com/a-look-at-the-new-google-ads...

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