06 Aug '18, 1pm

4 Ways to Use Google Analytics to Find Content Ideas

Analyze the performance of your existing content. If certain topics or titles have worked well for you in the past, then similar posts are likely to work well for you in the future. Find the exact search terms that people are looking for when they visit your site. Snap up these keywords to create highly relevant content for your audience. Find out exactly where visitors are leaking out of your site . This means you can find content in need of an update that will get people to stick around longer. Discover the intent behind the keywords that bring users to your site. If they don’t correlate to your business goals, then create content focused on keywords that do.

Full article: https://www.searchenginejournal.com/use-google-analytics-...

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