06 Aug '18, 1pm

How to Measure the #ROI of Your #SocialMediaMarketing Efforts

Increased Brand Awareness Increase posting on social media by 50 percent (if you usually post 3 to 5 times a week plan to post 6 to 10 times to increase reach). Follow 10 new people on social media a day (relevant to your industry and customers). Engage with people who mention your brand by commenting and following them. Run ads on Facebook, Instagram, and Twitter to increase post reach and new followers. Increased Website Traffic Run a remarketing campaign that targets website visitors on Facebook. Update bio link in Instagram to the page you’re trying to increase traffic to (target page). Include shortened links in all of your social media posts to the target page. Add clear calls to action in each social media posts that give incentive to target page. Conduct a social media ad campaign to direct users to target page (website traffic conversion). Gain New Leads Run a rem...

Full article: https://www.searchenginejournal.com/measure-roi-social-me...

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