06 Aug '18, 12pm

When (& When Not) to Write Meta Descriptions

When (& When Not) to Write Meta Descriptions

The scenario is all too common – you’ve just run a site audit with your favorite SEO tool and you were alerted to the fact, yet again, that hundreds, thousands, or millions of pages on the website in question are missing meta descriptions . Before you tell your manager that you must spend the next month head-down writing 155-character descriptions for every single webpage on the website, consider the case that it may be in your best interest for some webpages to not have a meta description. 5 Reasons You May Not Want to Write That Meta Description Google Is Constantly Testing & Changing the Way It Presents Search Results After many years of a ~150-165 character limit, Google changed this to 260-275 characters last December without any prior announcement. This resulted in many results that had been optimized for the previous shorter version looking sub-optimal. Then, less t...

Full article: https://www.searchenginejournal.com/when-to-write-meta-de...

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