05 Aug '18, 4pm

Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them, ” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret methods for finding good linking partners , creating great content or forming a connection. To me, building links is pretty simple and always has been. It’s just that some parts of it can be tough. Execution can be tough While link building is a simple concept, campaign execution can be complex. Finding good sites takes an enormous amount of time. Researching can take forever, and taking time to establish a working relationship can be highly frustrating. In fact, the “relationship” part of linking may be the most difficult part of search engine optimization (SEO) I’ve done because it relies on the cooperation of o...

Full article: https://searchengineland.com/why-do-we-overcomplicate-lin...

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